Early Bird Discount Ends 31 December 2024

Persuasive Content Toolkit Premium will be available soon

€ 98 € 49 ex. VAT

Expected release in the first week of January 2025.

Leave your email to claim a 50% early bird discount, to be used until 1 March 2025.

This means you can use the complete set without limits for € 49, including AI prompts and how-to-videos.

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Includes these canvases

1 Desired behavior: Helps you clearly define what you want your visitor to do. Essential when you want to leverage behavioral psychology.

2 Future pacing: Helps you create content that creates the type of desire that sets your visitor in action mode.

3 Loss Aversion: Generate ideas to amplify your visitor's fear of missing out or the risk of losing something valuable, driving urgency.

4 Social proof: Helps you ideate on different forms of statistics, design the best review format, and build testimonials or use cases.

5 Authority: Guides you in creating content that instantly builds trust and credibility with your audience.

6 Scarcity: Helps you identify limited availability or time-sensitive opportunities to create a sense of urgency.

7 Reasons Why: Unlock the persuasive power of “because.”

8 Commitment & Consistency: Create content that appeals to prior behavior and motivates your audience to remain consistent with it.

9 Twisting the Knife: Take loss aversion to the next level.

10 Appeal to Basic Needs: Develop ideas for copy and visuals that connect directly with fundamental human motivations.

11 Perceived Value: Generate content that shapes the perceived value of your product or service.

Earlier Versions were used by

Created by Joris Groen

This toolkit is the result of years of helping digital product teams understand and apply psychology. Psychology books and lectures are great, but most of the time not practical. Only when made simple, digestable,. stripped to its essence, it can be effectively used by non-psychologist when creating UX and content.

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