“The Book That Moves The Needle!"


Our mission was clear: to create the most practical handbook on applying psychology for online growth.

​After a year of writing and rewriting, my co-author Bas (Cialdini's CEO) and I were thrilled to receive so many positive reactions.

Especially from those who used our book to improve their online revenue.

Highlights

  • Reached No. 1 position in Dutch Management Book Charts.
  • Won Prestigious PIM Award for “Marketing Text Book of the Year” in 2020.
  • Translated in 7 languages and counting: Spanish, Dutch, Chinese, Japanese, Thai, Indonesian, Russian.